Vision
Be a healthy and innovative beverage brand, as well as the market leader of the natural mineral water industry in Indonesia, with the strength of trendy, beneficial, and fresh to make all the generation healthier, today, tomorrow and always.
Mission
- To create and promote truly healthy, great-nutritious, real fresh beverages.
- Innovating in product and branding which keep abreast of the times, so Laoshan can be a trendy beverage in every generation.
- Be the first choice of healthy drink for consumer in Indonesia, now, tomorrow and always.
- Inspire the people in Indonesia to live healthy, by drinking healthy drinks that are nutritious with international standard at an affordable price in accordance with the specified market segment.
- Expand the distribution networks throughout Indonesia to facilitate consumers accessing products, as well as providing satisfying services.